Analytical CRM where to use?

Hi friends, well come again in the Analytical CRM Journey.

In last to last post: Analytical CRM we saw little about Analytical CRM. Some of you feel little strange but I am learning to make my self clear and I will come up with my views.

Meanwhile while looking for CRM use, I was looking where we can apply Analytical CRM?

DM Review Magazine article by Ron swift explores area where we can use Analytical CRM.

1) Value Segmentation of Customers:

Yeah business is all about making money. Now your customers are valuable to your business. so Analytical CRM is very helpful in finding out those valuable customers, Analise their buying pattern, their behavior for products and services, their end requirements, customers who are not more valuable and reasons why they are not valuable to company? These are some basic questions which can provide in depth analysis for value segmentation of customers.

2) Pin-Point (Spot-On)Direction

After reaching to value segmentation it is our job to show them pin-point (Spot-on) direction (this is the direction where we want our High Value Customers or Potential High value customer should be directed to) (i.e. In Hotel Resort Business To current limited area service taking potential high profit customers: offer them luxurious service by which in long term they become our High Profitable customers) to our business where business can make more profit and increase profitable customer base. For that we need to create target based marketing campaign which can attract profitable customers in accurate direction. Now choosing this direction is very difficult but not impossible with the help of knowledgeable marketing people.

Above are some of areas where we can apply Analytical CRM. It provides Unique Version of customer data thus Unique view of customer and like Data warehouse Unique truth of customer database for the business.